Eye Eye is the flagship eye care and retail space for Dr. Will Pentecost, a Seattle optometrist. Eye Eye offers a variety of vintage and independent frames in both style and price point.

My team positioned Eye Eye as a trusted tastemaker set to inspire style and revolution. We partnered with Best Practice Architecture to extend brand sensibilities to the retail environment, and designed stylized interior and exterior signage. Lifestyle photography and a highly stylized website complete a comprehensive brand that captures the vision and heart of a company revolutionizing eye care in Seattle.

Visit EyeEye.care, or view case study at Hum Creative.