SimplyFun is a specialty game company that believes in the power of shared play to learn, grow, and realize our fullest, brightest potential.

I led the development of an overarching brand strategy and visual identity inspired by the foundational elements of learning. The complete visual world feels experiential, supportive, honest, and most importantly, fun. The refreshed brand reflects SimplyFun’s mission and meaningfully connects with their multiple audiences: sales consultants, schools, and kids.

View case study at Hum Creative.