Theo

As the first organic, fair-trade-certified cocoa producer in the U.S., Theo Chocolate is a leader in the burgeoning craft chocolate movement, selling their bean-to-bar products across the country. Theo sought to overhaul their website on the verge of an ambitious product launch.

I directed the design of a dynamic website that shares Theo's values, visualizes their unique process, builds brand engagement, and encourages factory tours and sales. Design solutions were informed by considered user profiles and a smart content strategy, resulting in a robust website that works hard, but feels like an effortless extension of the brand.

View case study at Hum Creative.