Iconic radio station KEXP sought to revitalize their 15-year-old website in tandem with the opening of their new broadcast studios and community gathering space. I directed the design of a user-friendly site that encouraged people to support the organization and discover new music, both online and off.

The site’s design is informed by user-motivated pathways through KEXP’s vast music and programming catalog, encouraging endless discovery. A tiered navigation system allows users to browse or easily find exactly what they’re looking for. Abstracted cover art, optional banners, and responsive development brought the site to life on desktop and mobile.

Visit kexp.org, or view case study at Hum Creative.