In anticipation of the opening of it’s seventh location, Henry’s Tavern sought a refresh that honored it's original brand, but considered the tech-minded audience of the South Lake Union neighborhood.
I directed a brand evolution which appeals to the South Lake Union mindset, while nodding to Henry’s rich history. A collaboration with architecture firm, Atelier Drome, extended the Henry’s brand aesthetic to the restaurant's interiors; from an expansive mural, to menus, coasters, and a suite of logo variations for custom growlers.
View case study at Hum Creative.
