At Amazon, I led a team of designers, art directors, and writers within ‘XCM’, the internal agency setting design and brand direction for Amazon’s global brands. Responsible for leading the creative strategy and visual expression of the global Prime brand, I evolved and upheld brand standards across the company and drove the design development of key marketing initiatives, partnering with Advertising, Grocery, Video, and many more to develop in-store experiences, out of home campaigns, packaging, experiences, events, and beyond.
